Boucher drafting online privacy legislation

Rep. Rick Boucher (D-VA09) is drafting legislation as it relates to online privacy and advertising.

Rep. Rick Boucher, D-Va., chairman of the House Energy and Commerce Subcommittee on Communications, Technology and the Internet, is drafting a bill that would impose broad new rules on Web sites and advertisers. His goal: to ensure that consumers know what information is being collected about them on the Web and how it is being used, and to give them control over that information.

While Congress has waded into Internet privacy issues before, this measure could break new ground, as the first major attempt to regulate a nascent but fast-growing industry that represents the future of advertising. Boucher insists his bill will benefit consumers and preserve the underlying economics of the Internet, which relies on advertising to keep so much online content free.

"Our goal is not to hinder online advertising," he said. "This will make people more likely to trust electronic commerce and the Internet."